Instagram is one of the most popular social networking platforms, with over 1 billion active users in 2021! This makes it a place where your brand should be and grow to reach the desired target audience. However, if your presence is not as strong as you would like, it’s time to perfect your marketing strategy and apply those tactics that will help you to expand your audience. It will help you to increase the number of followers too. Of course, there is no recipe for success. But following some tips, you will be able to boost your Instagram account and bring your brand into the spotlight.
Here are 4 tips on Instagram that will make you grow:
Optimize your Instagram account
The first step to growth is to optimize your Instagram account. Without having an adequate profile picture, a relevant biography or appropriate descriptions of the photos, the chances for users to realize what brand it is are almost nil. All these represent the identity elements of a brand, elements that give it authority and visibility in front of the followers. That’s why you should keep them in mind. Another important aspect is the presence in the biography of a link that leads to your website. On this platform, the biography is the only place where the links are active. By adding you will be able to increase the traffic on the website. Also, don’t forget to personalize your username and keep it as short as possible so that it is not difficult to find. Avoid special characters, and if you have other social media accounts. Moreover, try to keep the same name for all of them.
Stay consistent in creating content
One of the things that make users follow you and that gives you the desired visibility is consistency in posting. The worst thing you can do when you try to increase your Instagram account is to post chaotically. Without your posts having a direction or agreeing with the specifics of the brand. This can show unprofessionalism and lack of interest in the audience that follows you. It will lead to certain unfavorable consequences for your brand. In order not to get to this point, our advice is to create a posting plan to follow. To keep the user engaged, try to post daily, and if you think you can’t stick to such a plan. Make a plan with a frequency of at least three posts per week. Of course, in addition to frequency, you will need to consider aspects such as topics covered or posting time. If you want to know how you can create a social media marketing strategy for your brand, you can try a digital marketing course. There you can find out all this and more!
Use the right hashtags
Hashtags are one of the most used ways to grow your Instagram account, organically. They work as powerful tools of discovery, which allow building a community, expanding the audience, increasing reach, and more. One tip when choosing which hashtags to use is to choose the ones that are not so popular. It may sound a little strange, but think that it will be much more difficult for you to highlight your brand in a place where there are thousands of posts than where there are only hundreds. In addition, try to find those hashtags that you think your target audience would consider. For example, the unique hashtags of your brand may be relevant to gather posts about it in one place, and if you manage to make a connection between the audience and them, you will have more chances for the users to end up with you.
Promote it everywhere
If you want to increase your Instagram account, let users know where they can find you! You can do this by connecting with the website, by email marketing, or by highlighting it on other social platforms. Add buttons on the website that lead to your social media accounts or incorporate in the distributed newsletters a special section in which your official Instagram account should be included. As for promotion on other platforms, you can try to connect your Instagram profile with Facebook, TikTok, and the like. In addition, you can create posts on these platforms to request a visit to your Instagram account. All these actions will help those in the current community to follow you everywhere, but they will make your brand easier to discover. If you want to find out other techniques by which you could highlight your Instagram account for growth, you can try to take an online digital marketing course where you will have the opportunity to discover them!
Growing up on Instagram is not an easy task and it will take you a long time, but if you follow the tips presented above, you will be able to get visible results. In addition, you can consider collaborating with influencers, interacting with various relevant posts, or trying paid campaigns. Don’t forget to constantly review your strategy to see which actions work for your brand and which don’t. To learn more about this topic, but also to learn how to build an effective marketing strategy, our advice is to take a digital marketing course, through which you will be able to acquire the necessary knowledge.