Owning an online store can bring you many advantages, including low costs, comfort, exposure, customers, and more. Consumers increasingly prefer online shopping over physical shopping, which should make you think to move your business online. However, it is not enough to just open an online store. You need to create an appropriate marketing strategy to make it known to the target audience. As in the case of a physical store, people will not come to you if they do not know where you are, so you have to show them.