Why is Social Media Marketing so important
Whether you are a small business or a renowned national company, social media is an essential piece of your business marketing strategy. Social media is quickly becoming one of the most important aspects of digital marketing. It provides incredible benefits that help reach millions of customers worldwide.
If you are not applying this profitable source, you are missing out on an incredible marketing opportunity. It makes it easy to spread the word about your product and mission.
Let us give you some useful tips on why Social Media Marketing is a key piece in your marketing strategy and how you can make the best out of social communication.
Awareness and impact
There are now more than 3 billion using social networks across the globe. Roughly, that means 50% of the world population.
Social media provides immense potential for businesses visibility because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however. To get started, create social media profiles for your business and start networking with others.
Then, applying a social media strategy will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% of marketers claimed that their social marketing efforts increased their brand visibility. Also, it heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business. With regular use, it can also produce a wide audience for your business in no time.
Stay top of mind on social media accounts
Social media gives you the opportunity to connect with fans and followers every time they log in. Keep your social posts entertaining and informative. In this way, your followers will be glad to see your new content in their feeds. They will continue keeping you top of mind so you’re their first stop when they’re ready to make a purchase.
Plus, your Social Media content, such as posts on Instagram, Facebook or LinkedIn, will be indexed by search engines such as Google, Bing, Yahoo, etc. This will generate organic traffic to your site. This traffic is from an audience looking for products or services similar to those that you sold.
Engage with your social media audience cost-effectively
Sometimes, a seemingly simple social media post, such as one promoting a pair of shoes, on Facebook, Instagram or LinkedIn, can receive several likes, comments, and shares. Therefore, the more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience. In this way, their wishes are known and their interest is catered with ease.
In terms of budgets, social media activity is very appealing. It’s free to create social media profiles and post organic content. For some, that may be enough, and the quality of the content may promote the content on its own. However, if you’d like to go the extra mile and promote it further, paying for promotion will help increase exposure.
If you decide to use paid advertising on social media, always start small to see what you should expect. Cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.
These are the top three reasons why Social Media Marketing should always be part of your digital marketing plan. If you’re not quite convinced or want to gain more insight into social media, feel free to take part in one of our marketing courses. Ready to build up your social media account yet?😉